San miguel background Essay Example for Free

San miguel background Essay INTRODUTION Eduardo Cojuanco, a CEO of San Miguel Corporation is having a hard time in making his decision about the risk he will take for his product know as the San Miguel Beer. He is currently re-assessing his marketing strategies to known if he can expand his plans and make it a success. His current flagship product is well known as the ‘San Miguel Beer’, is taking its slow growth rate because of its large market share. Because of this he then decided to engage in business not in line with his profession. These businesses are energy, mining and infrastructure. There’s more but these are what he chose to look real close. But we all known that San Miguel Beer is a long time-time product that was already familiar and be loved by the Filipinos. So, what would be the best decision for Mr. Conjuangco’s Company? History of the company La Fabrica de Cerveza de San Miguel, the Philippines’ first brewery – establish in 1890 with 70 employees – produced and bottled what would eventually become the country’s best selling beer. Within a span of generation, San Miguel in its familiar amber Steinie bottle would become a Filipino icon and a quintessential part of Filipino life. By 1914 San Miguel Beer was being exported to shanghai, Hong Kong and Guam. Hong Kong would later become a site of san Miguel’s first offshore operation in 1948 While brewing beer is San Miguel’s heritage and the focus of much of its expertise, the company subsequently branched out into soft beverages, food and packaging. Diversification characterized the 1920’s, with the company expanding its product line to include soft drinks and ice cream. In 1938, San Miguel began producing its own bottles. By the 1950’s, the company expanded into poultry and livestock feeds processing. From the original Cerveza that first rolled of the bottling line, San Miguel Corporation has gone to produce a wide range of popular beverage, food and packaging products which have catered to generations of consumers’ diverse and changing tastes. San Miguel Beer, the company’s flagship product is one of the world’s largest selling beers. San Miguel is the Philippine largest food, beverage and packaging company and packaging company and the one of the country’s biggest private employers. The company’s manufacturing operations extends to Hong Kong, China, Indonesia, Vietnam and Australia and its products are exported to over 40 countries around the world. San Miguel partnerships with major international companies have given the company access to the latest technologies and expertise. Partners include the Coca-Cola Company, Hormal Foods Corporation, Hormel Foods Corporation, Kirin Brewery, Yamamura Glass and Fuso Machine and Mold Manufacturing of Japan. Industry Definition COMPANY PROFILE San Miguel Corporation is the largest food, beverage and packaging company in the Philippines, employing more than 26,000 employees in over 100 facilities in the Philippines, China, Hong Kong, Southeast Asia and Australia. Our enduring brand, quality products, unparalleled distribution, responsiveness and innovation have enables us to become among the best company in Asia. Our company has been in the business of building brands for years. Our name is among the most recognized and trusted in the Philippines, appearing on more than 300 products. MISSION San Miguel Foundation, Inc. is committed to the empowerment of San Miguel host communities and various take holders by harnessing corporate social responsibility among the various San Miguel business in pursuing mutually beneficial programs that lead to self-reliance and sustainability. VISSION Vision SMC’s fundamental and historical philosophy — Profit with Honor. The following are SMC’s objectives: To provide an environment which is conducive to the development of the individual and which encourages employees to realize their full capabilities. To generate a return on funds employed sufficient to ensure an adequate rate of growth for the Corporation, and to provide satisfactory returns to stockholders. To seek and develop export markets for new products as well as for those already being produced by the Corporation. To diversify into fields which will ensure optimum utilization of management resources and a substantial contribution to corporate profits? To manufacture, distribute and sell throughout the Philippines food products, beverages, packaging products and animal feeds, being ready at all times to add, modify or discontinue products in accordance with changes in the market. To be constantly aware of the aspirations of the people and of the nation, and to ensure that San Miguel continues to make a major contribution towards the achievement of these aspirations. VALUES San Miguel is Strongly oriented towards achieving results but firmly believes that these results be achieved in a manner that uphold the highest standards of integrity and ethical practice. These are exemplified in our core value, which each and every San Miguel employee should strive to uphold: Passion for Success We will constantly strive for excellence. We will be the best we can be and create value in everything we do. We will be proactive and entrepreneurial, propelled by a sense of urgency, competitiveness and total dedication to results. Teamwork With trust and respect for each other and with unity in purpose, we will work toward our shared aspirations, transcending boundaries along functional and organizational lines. Respect for Our People   We recognize our employees as individuals and are committed to nurturing their individual capabilities. We will uplift the dignity of labor by encouraging our people to be the best in their fields. We believe their growth and the growth of the organization go hand in hand. We are committed to creating a work environment that encourages open communication, camaraderie and professional growth. Customer Focus We will be our customers’ preferred choice. They will choose our products and services above others because we provide them with products and services that exceed their expectations. Innovativeness We will encourage creativity and ingenuity in our processes and systems, products and services. We will be forever looking for ways to outdo ourselves, always striving to be the first to anticipate consumer needs and deliver something better. Integrity In the conduct of our business, we will be guided by what is ethical, fair and right. We believe in profit with honor and are committed to good governance and the highest moral standards. Social Responsibility We believe social responsibility and corporate citizenship are integral parts of our business. We are committed to improving lives of people in the communities in which we live and work. AWARDS 2012 San Miguel Community Clinics Anvil Award of Merit, 47th Anvil Awards SMPF Handog Lusog Para sa Nutrisyon ng Nasyon Finalist, IABC Philippine Quill Awards 2012 San Miguel Community Clinics Award of Excellence, IABC Philippine Quill Awards 2011 Anvil Award of Merit, 46th Anvil Awards Tulong-tulong para sa Tullahan Project II Anvil Award of Merit, 46th Anvil Awards Tulong-tulong sa Tullahan 2002 Anvil Award of Excellence (Public Relations Society of the Philippines) Coca-Cola’s Mission P.E.T. 2002 Anvil Award of Excellence (Public Relations Society of the Philippines) Coca-Cola’s Mission P.E.T. 2002 Gold Quill Award (International Assn. of Business Communicators) Distileria Bago, Inc. 2002 Anvil Award of Merit (Public Relations Society of the Philippines) Distileria Bago, Inc. 2002-2003 Certifi cate of Recognition as Healthy Workplace Regional Winner (Provincial Category) San Fernando Brewery 2001 Healthy Workplace (Department of Health-National and Regional Level) Davao Brewery’s EMS and Adopt-a-River Project 2000 Mother Nature Award (Pollution Control Assn. of the Philippines, Inc.) San Fernando Brewery 1999 Employer of the Year Award (Social Security System) Polo Brewery/Bacolod Brewery/Davao Brewery/CTS-EMG 1997-2000 Ten Outstanding Pollution Control Officers (Pollution Control Assn. of the Philippines, Inc.) WARRANTY OBJECTIVES OF THE STUDY Established in 1890 as a single-product brewery, San Miguel Corporation (San Miguel) is the Philippines’ largest beverage, food and packaging company. Today, the company has over 100 facilities in the Philippines, Southeast Asia, and China. One of the country’s premier business conglomerates, San Miguel’s extensive product portfolio includes over 400 products ranging from beer, hard liquor, juices, basic and processed meats, poultry, dairy products, condiments, coffee, flour, animal feeds and various packaging products. For generations, the Company has generated strong consumer loyalty through brands that are among the most formidable in the Philippine food and beverage industry – San Miguel Pale Pilsen, Ginebra, Monterey, Magnolia, and Purefoods. Flagship product, San Miguel Beer, holds an over 95% share of the Philippine beer market. In addition to its leadership in the Philippine food and beverage industry, San Miguel has established a significant presence overseas. The Company’s operations extend beyond its home base of the Philippines to China (including Hong Kong), Vietnam, Indonesia, Malaysia, Thailand and Australia. Through strategic partnerships it has forged with major international companies, San Miguel has gained access to managerial expertise, international practices and advanced technology, thereby enhancing its performance and establishing itself as a world-class company.

Biblical Allusions and Imagery in Steinbecks The Grapes of Wrath :: Grapes Wrath essays

Biblical Allusions and Imagery in Steinbeck's The Grapes of Wrath John Steinbeck always makes it a point to know about his subjects first hand. His stories always have some factual basis behind them. Otherwise, he does not believe that they will be of any value beyond artistic impression. Therefore, most of his novels take place in California, the site of his birth and young life. In preparation for writing his novels, Steinbeck would often travel with people about whom he was going to write. The Grapes of Wrath was no exception to his other works. To prepare for it, he joined migrants in Oklahoma and rode with them to California. When he got to California, he lived with them, joining them in their quest for work. By publishing these experiences and trials of the migrants he achieved an effect that won him the Nobel Prize for literature in 1962. The writing of The Grapes of Wrath coincided with the Great Depression. This time of hardship and struggle for the rest of America gave Steinbeck inspiration for his work. Other peoples' stories of everyday life became issues for Steinbeck. His writings spoke out against those who kept the oppressed in poverty and therefore was branded as a Communist because of his "voice." Although, it did become a bestseller and receive countless awards, his book was banned in many schools and libraries. However, critics never attacked The Grapes of Wrath on the artistic level and they still consider it a beautifully mastered work of art. More than any other American novel, it successfully embodies a contemporary social problem of national scope in an artistically viable expression.1 In The Grapes of Wrath, Steinbeck utilizes Biblical imagery and allusions to illustrate the struggle of the Joad family as a direct parallel with that of the Hebrew people. Steinbeck bolsters the strength of structure and character development in the book through Biblical allusions and imagery. Peter Lisca has noted that the novel reflects the three-part division of the Old Testament exodus account which includes captivity, journey, and the promised land.2 The Joads' story is a direct parallel with that of the Hebrews. Just as the Hebrews were captives of the Pharaoh, the Joads' are captives of their farm. Both make long and arduous journeys until they reach their promised land. Israel is the final destination for the Hebrews and California plays the same role for the Joads. Hunter mentions several of the parallels in the novel. When the Joads embark on their journey, there are twelve members which corresponds to the twelve tribes of Israel who are leaving the old order behind.

The Stereotypical Image of the American Soldier

Military supremacy is what makes a nation a superpower—with the fall of the Soviet Union, the United States of America is undeniably the only superpower left in the world. No other country at the present world can come close to America’s military prowess.Because the foot soldier is the basic unit of the military, their image is of utmost importance. However, like most professions, there are stereotypes related to the American soldier. These stereotypes, used as propaganda to intimidate the forces of the enemy, may be traced back to the Second World War or maybe earlier (Snellman).Since wars are not that â€Å"encouraged† anymore, the image of the American soldier has been shaped mostly by media, which also paved the way for stereotypes on the American soldier to develop. Stereotypes Because the world has not a seen a major, full-scale, and closely contested war since Vietnam or Korea (Wars after those were mostly one-sided), the image of the American soldier has not been covered as much as they were during times of major conflicts. Movies provided the civilians with an alternative into developing their perceptions regarding the American Soldier.Sadly, these perceptions that the public has come up with are stereotypical and sometimes offensive. The American Soldier as a White Male When we first think of the visual image of the American soldier, the first thing that we would imagine is that of a white male.An American soldier is usually visualized as white, standing bravely with a gun on his hand. This is the case because of two things. First, the whites are considered as the majority race in the US, so the chances of a soldier being white are quite high.Second, the American soldier is also thought to be white most of the time because of the history of the US—In the past up until the Civil Rights Act of 1964 and maybe until now, the blacks were discriminated greatly.This translated into the white soldier as the image of the American so ldier, even if the African-Americans played an important role during the Civil War. The American soldier is also stereotyped as a male simply because our society is generally a patriarchal society despite the rise of feminism. The American soldier is thought (and should be) to be strong physically.Being physically strong is not an attribute that is associated with women, thus creating the image of the American soldier as masculine. The American Soldier from the Lower Class A job in the army has never been a glamorous or desired job for the public.Enlisting in the army is stereotyped as a last resort to earn a living because the person cannot afford to go to college or get a high paying job. There is some element of truth into this stereotype because this scenario is usually the case. However, that does not mean that all soldiers are from poor economic backgrounds.Some of them may really want to join the army despite having other bigger opportunities as a civilian. This stereotype ma y also have surfaced because the army does not even require a high school diploma (Army. com). The American Soldier as an Independent, Self-reliant, and Assertive Individual Despite being part of the most powerful (in force and number) and advanced army in the world, the American soldier, when he or she is by him- or herself, is stereotyped as independent, self-reliant, and assertive, as they ought to be.The strength of the army is measured by the strength of its soldiers. If even one of its soldiers does not possess the said traits, the strength of the army maybe compromised. Therefore, the public thinks highly of our soldiers as having all those traits mentioned.Sometimes, while practicing their independence or by trying to assert themselves, soldiers may be branded as aggressive, but it is only their eagerness to be independent and assertive that they become stereotyped as aggressive.The public expects the American soldier to be aggressive because they are supposed to be combat-r eady all the time. The American Soldier as a Strict, Stiff, and too Disciplined Person Discipline is one of the core values of the military. Army personnel are expected to conduct themselves properly at all times, but that does not mean that they are always like that even when they are not on duty. Media have portrayed our soldiers as being too strict, too conscious about discipline, and stiff in their movements, even (or especially) the retired ones.This is not a realistic portrayal of the soldiers because it is highly doubtful that they are like that to their families. Although we could expect military men referring to civilians as â€Å"Sir† or â€Å"Ma’am,† the chances of father and mother soldiers barking orders at their children and making them do push-ups, crunches, and all those military punishment are slim. The American Soldier as a Grown Man Pictures of American soldiers in the news and especially depictions in movies are almost always a picture of a m ature man. Rarely do we see young soldiers slugging it out on the screen.This stereotype of the American soldier is partly true and partly false—true because today, even if the army does not even require a high school diploma, it is mostly the experienced men that go out into the field, and false because during the previous wars, a lot of young men were forced into battle because of the scarcity in military personnel. Now, young men are no longer forced into action because the army has a lot of experienced men ready to battle all the time. Conclusion The American soldier is one of the enduring images of patriotism in the United States.The American soldier’s image has developed stereotypes through the years because of media coverage and portrayals in films. This has led the public into coming up with stereotypes that are now synonymous to the term American Soldier.Works CitedSnellman, Pekka. â€Å"The Grunt: Analysis of a Stereotype. † Power Pride and Politics in American English. 22 March 2006.University of Tampere. 27 March 2009. . Army. com.Requirements to Join the US Army. 27 March 2009 .

Essay about The Changing of American Families - 1050 Words

The Changing of American Families Television reflects how American families are viewed. Leave it to Beaver and The Brady Bunch were the ideal families in the 1960s and 1970s, and in the 80s, it was Family Ties. When the 1990s approached us, television shows took on a whole new outlook on American Families. There were shows such as Full House, which was about a single father raising three daughters with the help of his brother-in-law and his best friend. Roseanne was also another show that showed the dysfunctional side of families. American Families keep changing, and they will continue to change in our future. Topics such as the changes in family logistics are important to be informed about in this day and age. Therefore,†¦show more content†¦More and more women were pushed into the work force. The 1960s and 1970s became an era of diversity and identity politics as a host of others sought recognition and liberation from the constraints of discriminatory laws, social policies, and negative stereotypes (Erera 354). As more women were entering the work force, they were becoming financially independent and were able to live on their own. This led to many women who were unhappy in their marriage to divorce their husbands and raise their children on their own. As more and more women became financially independent, the more appealing single life became to them. Soon women all over were adopting and fostering children, and many also decided to give birth while still remaining single. With the increasing numbers and visibility of single-parent, step, and adoptive families, the gay li beration movement opened the way for the emergence of gay and lesbian families (Erera 355). Gay and lesbian families were starting to become more common as the seventies had passed. The eighties and nineties were a time when everyone was arguing over what a family really was. Erera states Voices on the right blames changes in the family for a wide range of social problems, while voices on the left look to the family to provide the basis for a more communitarian society (Erera 356). People were starting to blame the increase of family diversity to almost anything they could. FromShow MoreRelatedThe changing American Family949 Words   |  4 Pagesï » ¿ â€Å"The Changing American Family†: A Sociological View The families in America are steadily changing. While they remain our most valued and consistent source of strength and comfort, some families are becoming increasingly unstructured. In the past, the typical family consists of a working father, a stay at home mother and, of course, well-rounded children. Today, less than 20 percent of American families fit nicely into this cookie cutter image. 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